{"name":"Book Is the Hook","short_name":"Book Is the Hook","theme_color":"#ffffff","start_url":"/","display":"standalone","background_color":"#fff","description":"<p>Most people think a book is the finish line.</p>\n<p>Modern authors know it’s the starting point. <br /><br />Book Is the Hook breaks down how thinkers, founders, consultants, and creators use books to build authority, open doors, and create real leverage.<br /><br />Host Eric Koester is an award-winning entrepreneurship professor, author, and founder of Manuscripts, where he’s helped thousands of professionals turn ideas into published books and high-impact platforms. <br /><br />Each episode explores one core question: <br /><b>How do you use a book to change your trajectory, not just your bio?</b><b></b> </p>\n<p>You’ll hear behind-the-scenes conversations, frameworks, and case studies on:</p>\n<ul>\n<li>Turning a book into clients, speaking, and paid opportunities</li>\n<li>Using writing as a low-risk, high-upside career bet</li>\n<li>Building a platform while the book is still being written</li>\n<li>Why most “author brands” stall and how modern authors avoid it</li>\n</ul>\n<p>This isn’t a podcast about writing better sentences. It’s about using a book as leverage in a noisy world.</p>","icons":[{"src":"https://deow9bq0xqvbj.cloudfront.net/image-logo/3328339/The_Modern_Author_Podcast_Cover_300x300.jpg","sizes":"300x300","type":"image/png"}]}