Most people think a book is the finish line.
Modern authors know it’s the starting point.
Book Is the Hook breaks down how thinkers, founders, consultants, and creators use books to build authority, open doors, and create real leverage.
Host Eric Koester is an award-winning entrepreneurship professor, author, and founder of Manuscripts, where he’s helped thousands of professionals turn ideas into published books and high-impact platforms.
Each episode explores one core question:
How do you use a book to change your trajectory, not just your bio?
You’ll hear behind-the-scenes conversations, frameworks, and case studies on:
- Turning a book into clients, speaking, and paid opportunities
- Using writing as a low-risk, high-upside career bet
- Building a platform while the book is still being written
- Why most “author brands” stall and how modern authors avoid it
This isn’t a podcast about writing better sentences. It’s about using a book as leverage in a noisy world.
Episodes
Monday Apr 29, 2019
Monday Apr 29, 2019
On today's show I talked with Katherine Waldock - she's an Assistant Professor of Finance at the McDonough School of Business and holds a courtesy joint appointment with the Georgetown Law Center. She and Luigi Zingales are co-hosts of Capitalisn't, a podcast about what's working (and what isn't working) in capitalist societies. She received a Ph.D. in Finance from the NYU Stern School of Business and a B.A. in Economics from Harvard University.
Her primary research interests are in corporate bankruptcy, law and finance, small businesses, and financial institutions. Also, Kate has worked as an intern for Lehman Brothers Inc. and the Office of Financial Research, and as a consultant to the Pension Benefit Guaranty Corporation. Her writing has been featured in the Huffington Post and WalletHub.
#creatorinstitute #entrepreneur #content #podbean #podcast #spotify #itunes #podcasting #soundcloud #youtube #podcasts #stitcher #podcastlife #applepodcasts #radio #podcaster #radioshow #radiopersonality #googleplay #podcasters #music #tunein
Friday Apr 26, 2019
Friday Apr 26, 2019
On today's episode of the Creator Institute podcast, let me introduce you to Brian Wong - the co-founder and CEO of Kiip (pronounced “keep”), a category-creating mobile rewards network that is redefining mobile advertising through an innovative platform that leverages “moments of achievement” in games and apps to simultaneously benefit users, developers and advertisers.
Backed by American Express, Interpublic Group, Hummer Winblad, Relay Ventures, True Ventures, Verizon Ventures, and others, the company has raised $15.4 million in funding to date. Kiip has been listed by Forbes as one of the 4 Hot Online Ad Companies to Watch, Fast Company's 50 Most Innovative Companies in the World, and been named to the Dow Jones FasTech50 List. Hear his story!
#creatorinstitute #entrepreneur #content #podbean #podcast #spotify #itunes #podcasting #soundcloud #youtube #podcasts #stitcher #podcastlife #applepodcasts #radio #podcaster #radioshow #radiopersonality #googleplay #podcasters #music #tunein
Thursday Apr 25, 2019
Thursday Apr 25, 2019
What do you do if your boss tells you "no" -- no you can't launch a podcast or book or video show on your own time?
For Aaron Watson, his first step in being told "no" that he couldn't launch his podcast (well actually he said "no, and we can revisit in 3 years) was to go out to his car and scream.
But from there, he stepped back, refocused and built a new plan that has led him to become a dynamic force in media and content through his agency Piper Creative, his own podcast and his Going Deep annual conference.
On this conversation we look at the emerging craft of Podcasting, particularly through the lens of a 20-something building his own voice, and he shares some of his core takeaways when life doesn't turn out the way you'd planned. Link to the full episode in the comments.
#creatorinstitute #entrepreneur #content #podbean #podcast #spotify #itunes #podcasting #soundcloud #youtube #podcasts #stitcher #podcastlife #applepodcasts #radio #podcaster #radioshow #radiopersonality #googleplay #podcasters #music #tunein
Wednesday Apr 24, 2019
Wednesday Apr 24, 2019
What's your hedge? How can you be more strategic about covering your downside?
For Justin Nguyen, on the surface he looks like a gigantic risk taker. But dig a little deeper and you'll see its quite the opposite. He's leveraged the 'strategic hedge' to build his own path.
Today he's become one of the top voices on LinkedIn, runs his own firm and produces content on his podcast and beyond.
So why does hedging often get a negative impression?
Justin joined me on the podcast to chat about his own path and how he's leveraged content creation to convince himself (and his parents) that what looks like the risky path is the right path. It's a fun conversation and big thanks to him for sharing his story. Full episode linked in the comments.
#creatorinstitute #entrepreneur #content #podbean #podcast #spotify #itunes #podcasting #soundcloud #youtube #podcasts #stitcher #podcastlife #applepodcasts #radio #podcaster #radioshow #radiopersonality #googleplay #podcasters #music #tunein
Friday Jan 11, 2019
Friday Jan 11, 2019
On this bonus "library" episode, you'll hear what Harry Campbell -- CEO of Durrie Vision and Author for Get-Real Leadership/Culture -- is reading, writing and thinking about creating next.
Thursday Jan 10, 2019
Thursday Jan 10, 2019
Harry S. Campbell has raised nearly $750,000 for cancer research.
When his wife was diagnosed with brain cancer, Harry felt helpless. He didn't know what to do. He wanted to help.
So he decided to raise money to support cancer research -- and took stock of how best to do it. He decided he could raise money for cancer research organizations by giving speeches -- and if he had a book people would pay him more. So he wrote a book -- not about the cancer -- but about what he knew: authentically leading high performing people across his time a multiple billion dollar companies.
He's donated every penny from the book and speeches to cancer research raising nearly $750,000. Having this important reason for writing a book about leadership pushed him to write a better book, to share the message further and to continue to "support" both his wife and the cause near to them both.
It's a powerful lesson about why we create -- for Harry it was to showcase his commitment to his spouse, to raise money for something he cared about and spread his message. You really can win with Generosity.
Friday Jan 04, 2019
Friday Jan 04, 2019
On this bonus "library" episode, you'll hear what Sarah Peck -- founder and CEO of Startup Pregnant, a media company documenting the stories of women's leadership across family and work -- is reading, writing and thinking about creating next.
Thursday Jan 03, 2019
Thursday Jan 03, 2019
As they say, it's not the destination... but the journey.
For Sarah Peck, she thought her destination was publishing a book -- a project she undertook with her typical gusto -- but along the way she learned that the conversations she was having with other ambitious women were just too good *not* to share. As she thought long and hard about what to do with it, she leapt and launched Startup Pregnant, a podcast designed to build a community of women sharing their stories of pregnancy, motherhood and balancing it all in startup, innovative and high ambition jobs.
My conversation with Sarah came as she was evaluating her own path -- she decided to take her passion project of the podcast and work to turn it into a business venture. And not to be outdone, she was doing this while pregnant (and as the journey continued with another small human in her home). The thoughtfulness of Sarah's own thinking and evaluation is something each of us can learn from -- it's certainly not easy to change what we think we are doing especially when it's to an area we know very little about.
But that constant sense of re-evaluation and alignment is what has made her succeed along the many twists and turns. It's a fun conversation and really dives deeply into why sometimes we need to change the medium to best align to our message.
Wednesday Jan 02, 2019
Wednesday Jan 02, 2019
Does making a choice mean you close the door on the choice you *don't* make?
That fear of making the wrong choice can hold many of us back researchers say -- described as the paradox of choice. But Greg Gottesman offers a perspective that says quite the opposite: making a choice -- and always staying curious regardless of that choice -- can actually open MORE doors than you imagined.
I've had the good fortune to know Greg for the better part of a decade, and yet in our conversation I realized that my personal experiences with him -- seeing him operate as a partner at one of the top venture capital investment firms, launch a pet company at a weekend hackathon that has gone on to become a unicorn, and to leave venture full time to start a startup studio creating multiple startups under one umbrella -- is just a microcosm of Greg's history. He's always been one to jump into an experience and commit fully, but to be aware of the unique opportunities that it presents. He's operated in top law firms, top investment banking, venture capital and now startups. And we share how much of that interest may have been spurred early in his career while a college student who published a book about -- college.
It's a fascinating conversation that offered the opportunity to look at the power of curiosity to open more doors than you ever thought possible.
Saturday Dec 29, 2018
Saturday Dec 29, 2018
On this bonus "library" episode, you'll hear what Allen Gannett -- founder and CEO of Track Maven which was acquired in 2018 and the author of the critically acclaimed book the Creative Curve -- is reading, writing and thinking about creating next.