Most people think a book is the finish line.
Modern authors know it’s the starting point.
Book Is the Hook breaks down how thinkers, founders, consultants, and creators use books to build authority, open doors, and create real leverage.
Host Eric Koester is an award-winning entrepreneurship professor, author, and founder of Manuscripts, where he’s helped thousands of professionals turn ideas into published books and high-impact platforms.
Each episode explores one core question:
How do you use a book to change your trajectory, not just your bio?
You’ll hear behind-the-scenes conversations, frameworks, and case studies on:
- Turning a book into clients, speaking, and paid opportunities
- Using writing as a low-risk, high-upside career bet
- Building a platform while the book is still being written
- Why most “author brands” stall and how modern authors avoid it
This isn’t a podcast about writing better sentences. It’s about using a book as leverage in a noisy world.
Episodes
Friday May 03, 2019
Friday May 03, 2019
I royally screwed up the start of my interview with Scott Gerber. Thankfully he's a friend and a nice enough guy that he used it as a teaching lesson.
My gaffe? I called him "the ultimate networker."
He politely corrected me... "Does anyone *want* to be known as networker?"
And he's right. On our fascinating conversation we dive into the very question -- how you can build real connection and collaboration today, something Scott has done with The Community Company. Today more than ever before it's about rising above the noise, being authentic and trying to judge your 'network' on the number of people who'd really go to bat for you based on what you've done together, not how many tweets they retweeted.
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