Most people think a book is the finish line.
Modern authors know it’s the starting point.
Book Is the Hook breaks down how thinkers, founders, consultants, and creators use books to build authority, open doors, and create real leverage.
Host Eric Koester is an award-winning entrepreneurship professor, author, and founder of Manuscripts, where he’s helped thousands of professionals turn ideas into published books and high-impact platforms.
Each episode explores one core question:
How do you use a book to change your trajectory, not just your bio?
You’ll hear behind-the-scenes conversations, frameworks, and case studies on:
- Turning a book into clients, speaking, and paid opportunities
- Using writing as a low-risk, high-upside career bet
- Building a platform while the book is still being written
- Why most “author brands” stall and how modern authors avoid it
This isn’t a podcast about writing better sentences. It’s about using a book as leverage in a noisy world.
Episodes
Thursday May 02, 2019
Thursday May 02, 2019
Startup Weekend legitimately changed my life.
Yes, a single weekend did that. (I *did* just happened to do many many of these weekend events because I loved the experience so much). The experience was powerful because of the people and community I met. Startup Weekend let me truly collaborate with people who changed my entire trajectory - Scott Case, Shane Mac, T. A. McCann, Brad Feld, Bo Fishback, Ian Hunter, Greg Gottesman, Steve Case, Mary Grove, Nick Seguin, Adam Hofmann, Franck Nouyrigat and many more.
At the center of the experience was a way to create and build something with others - in a safe, collaborative & educational way. And for me it's what actually inspired my goal to teach through creation (like books, podcasts and more).
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In this conversation, I chat with Marc Nager who lead the charge to transform entrepreneurship around the globe by building Startup Weekend into the force it is today. We talk about why creating something *together* is at the core of this DNA. (Full conversation linked in the comments.)
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