Most people think a book is the finish line.
Modern authors know it’s the starting point.
Book Is the Hook breaks down how thinkers, founders, consultants, and creators use books to build authority, open doors, and create real leverage.
Host Eric Koester is an award-winning entrepreneurship professor, author, and founder of Manuscripts, where he’s helped thousands of professionals turn ideas into published books and high-impact platforms.
Each episode explores one core question:
How do you use a book to change your trajectory, not just your bio?
You’ll hear behind-the-scenes conversations, frameworks, and case studies on:
- Turning a book into clients, speaking, and paid opportunities
- Using writing as a low-risk, high-upside career bet
- Building a platform while the book is still being written
- Why most “author brands” stall and how modern authors avoid it
This isn’t a podcast about writing better sentences. It’s about using a book as leverage in a noisy world.
Episodes
Thursday May 09, 2019
Thursday May 09, 2019
"I realized I learn differently."
Dale Stephens has already had an incredible journey in his 20s, dropping out of elementary school (it's a great story), dropping out of college, becoming a Thiel Fellowship winner, launching a company, raising millions in venture capital and writing a book along the way.
You may look at that and think: "He's unique" or "That's not something I could do."
But the interesting thing about Dale is his belief that all of us learn differently, and we just need to find the *best* way for each of us whether that's how we learn in traditional colleges or universities, how to learn on our own through new methods or how we dive into experiences that'll open our eyes in new and surprising ways.
Creation events are just another way to learn -- and in our conversation we talk about the power of 'meaty' and 'meaningful' experiences like books, podcasts, events, and others to really force us to learn and level up. Link to full episode in the comments.
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