Most people think a book is the finish line.
Modern authors know it’s the starting point.
Book Is the Hook breaks down how thinkers, founders, consultants, and creators use books to build authority, open doors, and create real leverage.
Host Eric Koester is an award-winning entrepreneurship professor, author, and founder of Manuscripts, where he’s helped thousands of professionals turn ideas into published books and high-impact platforms.
Each episode explores one core question:
How do you use a book to change your trajectory, not just your bio?
You’ll hear behind-the-scenes conversations, frameworks, and case studies on:
- Turning a book into clients, speaking, and paid opportunities
- Using writing as a low-risk, high-upside career bet
- Building a platform while the book is still being written
- Why most “author brands” stall and how modern authors avoid it
This isn’t a podcast about writing better sentences. It’s about using a book as leverage in a noisy world.
Episodes
Tuesday Apr 30, 2019
Tuesday Apr 30, 2019
"I basically wrote a children's book so my kids could meet Elon Musk."
Evan Loomis is the definition of an entrepreneur in everything he does. From founding multiple companies, investing in emerging startups and being a leading voice in Austin's startup scene, he's committed to the entrepreneurial life.
When his kids began to get old enough to read bedtime stories, Evan realized that there weren't enough stories of real people that could inspire his children. And in particular he found there weren't any stories about entrepreneurs to teach his kids to dream bigger.
So he decided to write one about Elon Musk, the ultimate big-dreamer. "Elon Musk: This Is a Book About Rockets" has received tons of praise and excitement from parents, plus gave him a project to collaborate on with his kids. Hear how it turned out to be WAY more work than he thought, what Elon said (or didn't) and what he learned along the way. Find the link to our conversation below.
#creatorinstitute #entrepreneur #content #podbean #podcast #spotify #itunes #podcasting #soundcloud #youtube #podcasts #stitcher #podcastlife #applepodcasts #radio #podcaster #radioshow #radiopersonality #googleplay #podcasters #music #tunein #elonmusk #rocketman
No comments yet. Be the first to say something!