Most people think a book is the finish line.
Modern authors know it’s the starting point.
Book Is the Hook breaks down how thinkers, founders, consultants, and creators use books to build authority, open doors, and create real leverage.
Host Eric Koester is an award-winning entrepreneurship professor, author, and founder of Manuscripts, where he’s helped thousands of professionals turn ideas into published books and high-impact platforms.
Each episode explores one core question:
How do you use a book to change your trajectory, not just your bio?
You’ll hear behind-the-scenes conversations, frameworks, and case studies on:
- Turning a book into clients, speaking, and paid opportunities
- Using writing as a low-risk, high-upside career bet
- Building a platform while the book is still being written
- Why most “author brands” stall and how modern authors avoid it
This isn’t a podcast about writing better sentences. It’s about using a book as leverage in a noisy world.
Episodes
Sunday Feb 19, 2023
Sunday Feb 19, 2023
Alt. Rejection, Commitment and Empathy: On Creating With Jason Starr
Is talent key for becoming a good writer, or is grit more important? Why should you understand what Hannibal Lecter was missing and what does it have to do with empathy? On creating ordinary characters in extraordinary situations and staying true to yourself while remaining open to feedback. Jason Starr takes us through his creative process by simply talking about what he already knows.
Jason Starr is New York Times bestselling crime author and a comics & graphic novelist who worked on different graphic novels and comics including Batman, The Punisher, Ant Man and Gotham. Jason excels in creating characters that are relatable, even when they have a dark side to them. In my talk with Jason, we find out what’s key to creating antiheroes and how he keeps on creating them.
In this episode you’ll learn...
- Why getting used to rejection is important for writers
- How to keep creating even when it gets tough
- Why it’s important to understand your characters
- How to avoid discouragement and stay true to yourself
Every beginning is tough and choosing a writer career path brings many challenges with it. Rejection, doubt and discouragement are all part of it. Learning how to develop a thick skin, while staying empathetic; staying true to yourself, while also acknowledging feedback is how creators thrive in their careers.
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