Most people think a book is the finish line.
Modern authors know it’s the starting point.
Book Is the Hook breaks down how thinkers, founders, consultants, and creators use books to build authority, open doors, and create real leverage.
Host Eric Koester is an award-winning entrepreneurship professor, author, and founder of Manuscripts, where he’s helped thousands of professionals turn ideas into published books and high-impact platforms.
Each episode explores one core question:
How do you use a book to change your trajectory, not just your bio?
You’ll hear behind-the-scenes conversations, frameworks, and case studies on:
- Turning a book into clients, speaking, and paid opportunities
- Using writing as a low-risk, high-upside career bet
- Building a platform while the book is still being written
- Why most “author brands” stall and how modern authors avoid it
This isn’t a podcast about writing better sentences. It’s about using a book as leverage in a noisy world.
Episodes
Wednesday Jan 02, 2019
Wednesday Jan 02, 2019
Does making a choice mean you close the door on the choice you *don't* make?
That fear of making the wrong choice can hold many of us back researchers say -- described as the paradox of choice. But Greg Gottesman offers a perspective that says quite the opposite: making a choice -- and always staying curious regardless of that choice -- can actually open MORE doors than you imagined.
I've had the good fortune to know Greg for the better part of a decade, and yet in our conversation I realized that my personal experiences with him -- seeing him operate as a partner at one of the top venture capital investment firms, launch a pet company at a weekend hackathon that has gone on to become a unicorn, and to leave venture full time to start a startup studio creating multiple startups under one umbrella -- is just a microcosm of Greg's history. He's always been one to jump into an experience and commit fully, but to be aware of the unique opportunities that it presents. He's operated in top law firms, top investment banking, venture capital and now startups. And we share how much of that interest may have been spurred early in his career while a college student who published a book about -- college.
It's a fascinating conversation that offered the opportunity to look at the power of curiosity to open more doors than you ever thought possible.
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