Most people think a book is the finish line.
Modern authors know it’s the starting point.
Book Is the Hook breaks down how thinkers, founders, consultants, and creators use books to build authority, open doors, and create real leverage.
Host Eric Koester is an award-winning entrepreneurship professor, author, and founder of Manuscripts, where he’s helped thousands of professionals turn ideas into published books and high-impact platforms.
Each episode explores one core question:
How do you use a book to change your trajectory, not just your bio?
You’ll hear behind-the-scenes conversations, frameworks, and case studies on:
- Turning a book into clients, speaking, and paid opportunities
- Using writing as a low-risk, high-upside career bet
- Building a platform while the book is still being written
- Why most “author brands” stall and how modern authors avoid it
This isn’t a podcast about writing better sentences. It’s about using a book as leverage in a noisy world.
Episodes
Wednesday May 08, 2019
Wednesday May 08, 2019
In my today's podcast you have the chance to hear story of Alana Muller - a networking coach, consultant, workshop facilitator, keynoter and lecturer.
Like she would say - she loves to connect with people around the world and to share stories on topics such as networking, entrepreneurship and women in business. She has been a contributor to Forbes, The Huffington Post, CNBC and other publications and was a featured speaker at TEDxOverlandPark.
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