Most people think a book is the finish line.
Modern authors know it’s the starting point.
Book Is the Hook breaks down how thinkers, founders, consultants, and creators use books to build authority, open doors, and create real leverage.
Host Eric Koester is an award-winning entrepreneurship professor, author, and founder of Manuscripts, where he’s helped thousands of professionals turn ideas into published books and high-impact platforms.
Each episode explores one core question:
How do you use a book to change your trajectory, not just your bio?
You’ll hear behind-the-scenes conversations, frameworks, and case studies on:
- Turning a book into clients, speaking, and paid opportunities
- Using writing as a low-risk, high-upside career bet
- Building a platform while the book is still being written
- Why most “author brands” stall and how modern authors avoid it
This isn’t a podcast about writing better sentences. It’s about using a book as leverage in a noisy world.
Episodes
Sunday Apr 16, 2023
Sunday Apr 16, 2023
Tyler Hayes built and sold startups, then went all-in on building a mission-driven company in public. In this conversation, we break down the real “cheat codes” behind productivity and creative output, not hustle fluff. We talk about why focus beats more hours, how constraints create speed, and why audience and distribution matter as much as the work itself.
If you’re writing a book, launching a podcast, or building a platform, this episode is a blueprint for moving faster without burning out.
In this episode, you’ll learn:
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Why “motion beats direction” when you’re stuck
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How the 20% check-in prevents wasted months
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The “1 hour / 1 day / 1 week” method for speed
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Why building in public attracts capital, partners, and talent
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The real formula: content is useless without distribution
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